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Held in China, the Burberry holographic fashion show was broadcast live to over 3 million viewers globally via www.burberry.com and into more than 50.
The Burberry Beijing fashion show blurred the lines between technological and fashion innovations..
Forget Facebook pages, live streaming and iPad apps, the ever conservative Burberry fashion house took a degree turn and charged into to the future of digital innovation, taking its runway to the whole next level.
The British brand celebrated the opening of their flagship store in Beijing with a fashion show featuring high-tech, hologram-projected models interacting, colliding with and overshadowing their live counterparts.
With about a thousand guests holding up their mobile phones, models paraded the fall collection down the runway digitally dissolving into one another and diffusing into bursts of snow sprinkled over the audience.
Burberry isn&#;t stopping here and plans to extends the high-tech approach to its stores in China through the touch-screen displays and Apple iPads that give shoppers access to Burberry’s full collection.
Burberry&#;s Chief Creative Officer, Christopher Bailey says &#;I love the vibrancy and history of China with its exciting and dynamic energy and it is a huge privilege to be flying the flag for Britain in the magnificent city of Beijing con