Her universe fashion show 2023

You couldn’t walk more than 10 feet without hearing “Hi Barbie!” and seeing a Barbie cosplay at San Diego Comic-Con in 2023, but this year HerUniverse is taking it even further.

TheWrap can exclusively reveal that the theme of the annual fashion show at Comic-Con will celebrate 65 years of Barbie and other Mattel classics.

This year’s convention marks the 10th anniversary of HerUniverse at the event, while Mattel approaches its own 80th anniversary of existence.

So, the two are teaming up to celebrate and fans will get more than just a look back at Barbie.

Ahead of the fashion show, fans will be able to celebrate 35 years of Polly Pocket with an immersion experience including photo ops and more.

The show will also honor Hot Wheels, UNO and Magic 8 Ball through both fashion and giveaways.

“Mattel’s iconic house of brands have long served as a source of joy and inspiration to bring fans together at San Diego Comic-Con and beyond,” Meredith Norrie, Vice Presiden

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